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Display Gaining on Search
Karsten Weide IDC There’s an important trend in online advertising: the rate of increase in display outpaces search. It reflects the years of big spending on search and the gaining popularity of...
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A Milestone Change in Display Leadership
Karsten Weide IDC Since the early years of the web Yahoo has led the display advertising world. Not anymore. IDC reports that Google passed Yahoo in the first quarter of 2011 and Facebook is close...
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At ‘BtoB’s’ mobile forum: Mobile poised to dominate the Internet; marketers...
BtoB Daily News New York—Marketers need to rethink mobile marketing, not as simply an adjunct to existing digital channels but as the soon-to-be-dominant medium through which virtually everyone will...
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Going Mobile
BtoB Mobile devices and mobile marketing are surging; but, when it comes to b2b marketing, no one seems exactly sure where that’s heading. According to figures presented by keynote speaker Karsten...
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Facebook’s Growth Slow-Down Causes Market Share Loss
By: Karsten Weide, Program Vice President, Media & Entertainment, IDC Facebook’s domestic advertising growth has slowed dramatically, from growth rates in the 60s% in the first three quarters of...
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Digital Ad Spend Records Solid Growth
IDG Strategic Marketing Services Online advertising continues to grow but the share across media is shifting. Mobile advertising is drawing funds from search and display. To learn more about the...
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The Facebook Social Media Train Slows Down
IDG Global Solutions Facebook, the talk of the social world for a few years, has hit a bump. Its growth rate has slowed considerably and its stock price has slumped. To find out what’s behind the...
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Digital Ad Spend Slows
Online advertising remains a bright spot among media categories but its growth rate is slowing. IDC’s Karsten Weide tracks the industry and says watch ad spend to see where the economy is going....
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Mobile Advertising Projected to Grow 47% Annually
The often predicted year of mobile advertising may be 2012. Karsten Weide, program vice president, IDC Digital Media and Entertainment, expects mobile spend to double from 2011 to 2012, reaching...
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Facebook plans to unveil smartphone; The company aims to dominate on mobile...
Los Angeles Times Get ready for the Facebook phone. The company is close to unveiling a smartphone whose software keeps the social network front and center. It is part of an overall strategy to...
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